Miley Cyrus is the new face for Maybelline New York. In a statement, she shared, "I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine — it's powerful and personal".
"This partnership brings together two core parts of me. You can’t erase makeup from music. Within music, there’s performance and honesty—makeup enhances both. It’s how I tell my truth without saying a word. Maybelline shares my belief that makeup should be expressive, ever-evolving. Partnering with Maybelline, a brand that celebrates meaningful values, self-expression and play, felt like the most natural fit in this stage of my life."
Sandrine Jolly, Global Brand President, Maybelline New York talks about Miley, "Miley is more than a global icon—she is a muse of modern beauty. Her creativity and artistry dance between strength and sensitivity".
"She brings a deeply personal lens to beauty that is expressive and emotional. With her unmistakable voice and vision, she turns our iconic jingle into something raw, intimate, and powerfully reflective of this Maybelline era."
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